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An in-depth look at Tier 2 backlinks and how we implement them

Blog post by Kallia Stergianos - published at 11/4/2022

If you're looking for a cost-efficient way to boost traffic and build your authority then you should be using Tier 2 backlinks. They're a structured way to power up existing web links and get your site skyrocketing up the SERPs.

So, let's take an in-depth look at Tier 2 backlinks and explore the reasons why you need to be using them for your website. We'll also closely examine the best tiered link-building methods that you should be utilizing.

What Are Tier 2 Backlinks?

Tier 2 backlinks are links that we use to point to existing backlinks that are already part of your profile. This is done to power up your existing links on other web pages.

Tier 2 link-building can be one of the most effective backlinking tools when carried out effectively by experts. At Link City, we have the knowledge and expertise to obtain Tier 2 links to help website owners increase traffic and enhance their authority.

How Does Tiered Link-Building Work?

Tiered link-building is an efficient way to boost the search engine rankings of your website. Tier 2 link-building gradually increases the authority of your existing web links. This approach leads to your website having better overall search engine rankings.

There are various ways to go about tiered link-building. Generally, the idea is to begin with links of fairly low quality and start increasing the quality of the links as we move up the chain.

By approaching it in this way, it means that search engines will view your website as a high-quality resource and your website will rank higher in the SERPs.

Tiered link-building is regarded as a safe approach to link-building. By using tiered links, the quality of your existing links is increased gradually meaning that you avoid the risks of any penalties from Google.

Tier 2 link-building is a great technique for any site but it's particularly good for new websites. It's a way of improving your rankings without taking unnecessary risks that may result in Google penalties.

As well as improving your rankings, Tier 2 link-building also helps to enhance the authority of your website. As the number of high-quality links to your site increases, your reputation will grow amongst your target audience.

Link City is one of the best link-building agencies in the game when it comes to Tier 2 link-building. Our careful approach will ensure that you have high-quality links that drive traffic to your site and increase your authority.

The Biggest Benefits Of Tier 2 Backlinks

There is a wide range of benefits to using Tier 2 links, such as:

  • They help with indexing
  • They improve your rankings
  • They improve the strength of your backlinks
  • They increase your site's authority
  • They boost referral traffic
  • They're cost-effective
  • They increase relevance
  • They increase your customer base

All of these benefits are achieved through the use of Tier 2 links relevant to your niche. Gradually, your site will build domain authority and your existing web links will become stronger.

Which Links Are Tier 2 Backlinks Built To?

It's best practice to build Tier 2 links to pages that have a high domain authority but a lower page authority. This is because existing links with good page-level power may not need to have Tier 2 links pointed at them.

It's also best for the Tier 1 links to be on a strong domain so that they can handle the new Tier 2 links that will be pointing at it.

As Tier 2 link-building is designed to power up existing links you should never point Tier 2 backlinks at your money website.

Tier 2 Link-Building Methods

There are many different methods that are used to build Tier 2 links. The best method for you will depend on the type of website you have and what your target audience is.

Let's take a look at some of the most common and effective Tier 2 link-building methods.

Guest posting

Writing guest posts is a brilliant way of building Tier 2 links. At Link City, we have a dedicated team of writers who create unique posts for our clients about subjects relevant to their niche.

These posts are placed on websites with high domain authority and we can then use Tier 2 links to power up your existing backlinks.

Link City's Tier 2 guest posting packages start from just $260.

Niche edits

Niche edits involve placing tiered links into pre-existing, indexed articles that are relevant to your niche. These are obtained through strong relationships with other website owners that run high-authority sites.

Link City's Tier 2 niche edits packages start from just $200.

Resource pages

Resource pages can also be utilized to build Tier 2 links for your website. These pages contain a high volume of links to resources on certain subjects. By building Tier 2 links from these pages we can earn high-quality links for your site from trusted websites.

Article directories

Another good way of executing tiered link-building is to make use of article directories. These are pages that provide links to articles that are relevant to particular niches.

Placing Tier 2 links on these sites will help to establish your own site as a voice of authority within your niche. It'll also help your brand to gain exposure to new visitors from your target audience.


Guestographics can also be used to build high-quality Tier 2 links and they're a fairly new technique. For this method, an infographic is created and then placed on websites with high authority that are related to your niche.

Tier 2 links are then added to these infographics. Guestographics are a creative way of increasing traffic to your site and helping to further establish its credibility.

Social bookmarking

Social bookmarking can also be used to gain high-quality Tier 2 links from websites with high domain authority. This link-building tactic involves submitting links to popular social bookmarking sites. This will help to increase the reach and visibility of your website.

Start Building High-Quality Tier 2 Backlinks With Link City Today

If you're ready to start your expert, tiered link-building campaign then

you need to start climbing the SERPs.

We'll conduct backlink analysis and determine the best way to get your site ranking and make it the most trusted resource within your niche.


What are do-follow backlinks?

Do-follow backlinks are generally considered to be the most powerful type of backlinks. This is because they pass on link equity from the domain that is providing the link to the website that's receiving the link.

You may also have heard link equity being referred to as link juice. No-follow links are backlinks that don't pass any link equity, or link juice, onto your site.

What are bad backlinks?

Bad backlinks are toxic links that come from untrusted or irrelevant websites. Having bad backlinks will damage your brand's reputation and result in decreased search engine rankings.

Google will also punish bad backlinks which will make you fall down the SERPs even more quickly.

This is why it's important to leave link-building to the pros. Link City only builds high-quality links from trusted, relevant sites. This means there's no risk of you receiving Google penalties.

How long do your guest posts last?

Guest posts written by Link City are created to last for several years. Also, once we've posted them we won't look to take them down. However, there are certain circumstances beyond our control where guest posts may be lost prematurely.

Link City offers a 90-day guarantee on all of our links. This means that if there are any issues during these 90 days we will resolve the issue as quickly as possible.


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LinkCity is a subsidiary of the Charlie Delta Group.

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