How To Build Backlinks For An eCommerce Site? An Ultimate Guide -
4 min read

How To Build Backlinks For An eCommerce Site? An Ultimate Guide

Craig Dewart

Written by Craig Dewart

How To Build Backlinks For An eCommerce Site? An Ultimate Guide
published April 27, 2023

Follow our guide to build quality backlinks for your eCommerce site.

Building links and creating a healthy link profile involves a lot of work, but once you start ranking higher and making sales, you'll see that your link building efforts are well worth it. Launching your eCommerce site is step one; you need to start sourcing your customers.

This is where high-quality backlinks from other site owners and blogs come in. And we are here to tell you just how to build backlinks for eCommerce. The more backlinks you have from quality sites, the better.

Search engine optimization is the best way to find your customers without paying for advertisements. Users can find you and your services faster when you optimize your eCommerce website for search engines.

Additionally, it guarantees that potential clients can keep finding your store month after month. As soon as you get more traffic to your online store, you should notice more and more eCommerce sales.

Although there are numerous elements to SEO, the two most crucial ones you can implement independently are conducting keyword research and obtaining backlinks. Quality backlinks are so important for SEO that all eCommerce brands and owners should choose niche market products to create a more straightforward link building process.

Obtaining backlinks is crucial and should be a regular component of your day-to-day business operations. Although it is a big task for a preoccupied business owner, it is entirely doable.

It is best to gain knowledge of what your site needs to start ranking highly on search engines' result pages rather than blindly diving into backlink building. The best approach is to examine other websites in your niche to see what they are doing.

Keep your friends close, and your competition closer

Look at what currently ranks well if you want to increase your eCommerce SEO and position on the SERPs. You can tell that whatever these sites are doing is effective because Google already favors them on the search engine results page. So they have a fantastic link building campaign.

Look for websites that are ranking well for your target keywords. To reach the same level as them, you need to have the same amount of backlinks they do and match their domain authority. This is why niche markets are better, as you can avoid competing with huge sites.

Follow the breadcrumbs

You can get a complete picture of who you're competing with on the SERPs by understanding the backlink profile of your competitors. It will inform you of the websites you should focus on for your backlinking campaign and the number of links you need to acquire to achieve comparable rankings.

Find out which websites that link to your competitors will provide free backlinks via guest posts or directories. Additionally, you can search for broken links, allowing you to intervene and provide your (working) link as a replacement. Free links are better than paid links.

Building backlinks to your website can begin once you understand what your competitors are doing, where their traffic comes from, and what anchor text they use.

Here is all you need to know about how to build links for eCommerce:

Speak to your manufacturers

Many owners of eCommerce businesses frequently engage in the practice of politely asking the producers of the goods they sell to put their business on their directories.

Make a list of every brand you currently sell in your eCommerce store if you want to gain backlinks this way. Check each manufacturer's website to see if it features a directory of online shops or a store locator.

If they do, send an email requesting that they add a link to your own site. If they don't, suggest adding a directory page, as it will help everybody involved. This method requires very little time and has a good SEO impact.

Guest blogging and posting

Guest blogging is one of the most popular techniques to obtain inbound links from other websites. Taking advantage of this opportunity to obtain a backlink is worthwhile because bloggers typically enjoy having guest authors. After all, it gives their sites fresh content with minimal effort.

Find blogs that allow guest posting, but make sure the blogs are relevant to your shop. Your site will receive more "link juice" from backlinks from more relevant blogs, which will increase Google's trust in your site. The higher you'll appear on search engine results pages.

You could look through a blog directory or hand-pick the best blogs yourself. A quick Google search can give you many answers, and the strong results will be the top five hits. Once you have found all your bloggers, send a pitch email to reach out to them.

Keep your pitch email's message short and to the point. Compliment one of their blog posts, as this shows that you took the time to look at their blog, and it develops rapport.

Then express your interest in contributing a guest post to the site. You can contribute a few blog-relevant topic ideas and your own knowledge. Link any writing samples you may have so that people can read your work. They might ask you to include an author bio, add a link, and then secure a great backlink.

Generally, some blog post layouts perform better than others by receiving more clicks and shares. Bloggers are more likely to invite you to their site if your pieces receive more views and shares.

Here are some helpful tips:

Catchy titles: Something that is just thought-provoking is not a catchy title. In contrast, there are tried-and-true methods for coming up with the finest blog post titles that drive the most referral traffic. Generally, it is best to mention quantity, quality, freshness, and bargain. And if you use all four, you may anticipate a massive 20 percent increase in traffic.

List posts: It helps if your post is a step-by-step or numbered type list. Posts like this have very high conversion rates, and bloggers love these!

Powerful words: Readers are likelier to click on your content if you use specific "power phrases," which elicit an emotional response. To increase traffic, try to include them in your blog article titles. This method requires a good amount of effort and time but has a very high SEO impact.


Infographics are quick and simple pieces of content that help the reader and are super easy to share. There are great sites you can use to create unique and stunning infographics.

Make sure the topics you choose for your infographics are relevant to your website, assist in solving a reader problem, and have not already been overdone. This will make sharing it on social networks a lot easier.

Once your infographic is finished, submit it to as many infographic submission websites and directories as you can. Some websites will charge a submission fee, but it's typically pretty reasonable, and the benefits outweigh it.

In addition to receiving a backlink from the directory, you may also receive many more in the future because popular websites and blogs utilize these directories to find material for their pages.

Infographics are extremely popular on Pinterest, which provides you with free, natural traffic of the highest kind. Your content will receive more sharing and backlinks the more stuff you produce on Pinterest. This requires a fair amount of time, but the high SEO impact makes it worth it!

Blogger and influencer product reviews

Sending your products to bloggers in your niche for product reviews is another simple technique to earn backlinks. Despite requiring some time and work, this will undoubtedly result in more links and high-quality traffic.

Find the blogs that your potential clients frequent first. Learn about the blogs and start leaving comments on the posts. Consider posting their content to your social media as well. Pitching your product is easier the more engaged you are with their website.

Then send over your email. Keep it brief and direct. Like any email pitch, customize it to show that you've genuinely made an effort to learn about their blog. There are various ways to accomplish this, but most of the time, a few phrases will suffice.

Remember that these bloggers have a reputation to uphold and will write reviews of your entire working relationship. Make sure that every step of the process is enjoyable and beneficial. Additionally, by doing this, you might be able to forge relationships with bloggers that will be helpful to your future marketing campaigns.


Link building is a pivotal part of SEO for owners of eCommerce websites. An online store with stellar search rankings is the equivalent of having a physical store on a busy high street: you'll get tons of sales just because you're in the right place at the right time when people want to spend cash.

Unlinked brand mentions provide an almost unmatched return on investment, making them an excellent strategy for eCommerce link building. All you have to do is ask a website with a mention available to link to your website.

Final Thoughts

The more links pointing to your site, the more referral traffic you'll receive and the higher you'll rank - but only if these links come from reputable sources and high-authority domains. However, building backlinks to your site can be fairly simple.

Just use the appropriate methods, be professional, and be prepared to put in a lot of time and effort - link building does not come easy, and you need to do the work. But once you start seeing results, you'll be glad you did!

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