How To Build Links For Niche Sites -
4 min read

How To Build Links For Niche Sites

Craig Dewart

Written by Craig Dewart

How To Build Links For Niche Sites
published April 27, 2023

Niche site owners can follow these tips to start building links to their sites.

Link building takes work, a lot of work. It isn't easy either, but when you do it correctly, the rewards to your niche site and business keep building.

We don't want to overload you with dozens of different tactics, as this often leads people to be confused and overwhelmed, and ultimately, they give up.

Instead, we want to offer you a handful of tactics that actually work. Trust us; we should know.

Below, we discuss several of the best options for crafting winning link building strategies that you really need to know about.


Any digital marketer will tell you that outreach is one of the most basic yet most important aspects when building links for a niche site.

Outreach is simply reaching out to other websites in your niche to show them your content and how they may find it useful.

But how do you know who you should make contact with?

In the first instance, connecting with people who used your target keywords in their content and those who have linked to articles along the same vein as what you have is a great place to start.

The best way to find individuals and companies that match your criteria are handy tools such as Content Explorer, which allows you to type in a phrase, and they'll do the hard work of sourcing results for you.

Guest blogging

It might be one of the oldest tricks in the book, but guest blogging continues to yield many benefits for a business wishing to grow its online presence.

Working with guest bloggers is one way to build links that can be relatively straightforward.

Craft an engaging, high-quality guest post for another website that shares your niche, and you will receive a backlink to your website. How easy is that?

One of the best ways to find other websites where your guest posts can be well placed is to use Google Search Operator. This program will highlight many websites with a "Write For Us" section, and all you have to do is contact them.

A great way to stay ahead of the competition is to directly contact websites that don't show such advertisements. Look for relevant websites and contact them to make your pitch. Many websites accept guest posts while not necessarily advertising the fact to limit spam.

Think of a sleek pitch loaded with a unique idea; there's little reason the site won't accept it. This is a tried and tested method, so don't be afraid to put yourself out there. If you don't ask, you don't get!

Unlinked mentions

Claiming unlinked mentions is an easy and often effective method to implement to build backlinks and climb up SERPs.

In some cases, your business is mentioned on another website but hasn't been linked to your site.

The writer is likely familiar with your brand, so reach out to them and ask (nicely) to add a link to your website in their content. After all, you're already nearly halfway there with a mention, so you've nothing to lose by getting in touch with the site.

The difficulty, however, is finding unlinked mentions in the first place. In this case, it's usually best to get help from a platform such as Content Explorer over conducting a manual search which can often limit the results you find.

We'll say it again: links are hard to build. Unfortunately, there's even more bad news: your website is almost certainly losing links - ALL. THE. TIME.

Overcoming this can be fairly straightforward, so you don't have an excuse not to give it a fair attempt.

The reason you lose links is likely down to one of these two factors:

  • The link has been removed from the page
  • The page no longer exists

If the reason you're losing links has to do with the latter, there's nothing you can do about it.

If the link has been removed, look at the content again to find another position for your link.

When this happens, reach out to the website owner and politely ask them if your link can be reinstated.

Link building strategies take a lot of skill and know-how to implement effectively. If you don't know what you are doing, things can easily go wrong.

It also takes significant time and resources, and site owners are tempted to take shortcuts frequently.

When this happens, it's possible to land yourself in Google jail, thanks to a penalty that can mean your website will not show up on the SERPs at all.

Link City has a team of dedicated, experienced SEOs who can help you achieve your goal of ranking higher on search engines with increased authority, helping your business to see more traffic and, ultimately, more sales.

Why not contact Link City today to see how we can help you knock your competitors out of the park with our expert link building resources and how-know? Our link building service is second to none and we pride ourselves on helping companies improve their online marketing and receive more referral traffic.

Organize a web call with our SEO, Craig Dewart, and he'll give you the exact blueprint we've used with dozens of businesses to help them achieve position one rankings FAST.


Commenting on blogs is an excellent off-page technique that many websites use to increase the links to their website. All you need is your name, URL and email address, alongside a quick comment, and you're done.

Link juice, also known as link equity, is the amount of value or authority a backlink will pass to the website it connects to.

Simply put, the difference between them is how they handle link juice. A nofollow link will not pass link juice to domains they link to, while a dofollow link will.

Yes, internal linking is a great way to get some of that potent link juice more evenly distributed throughout your website. When you link internally to another relevant page on your website (this could be a blog post, for example), the page will also gain link equity from pages that hold high authority.

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