Local Link Building - An Expert Guide -
4 min read

Local Link Building - An Expert Guide

Craig Dewart

Written by Craig Dewart

Local Link Building - An Expert Guide
published April 27, 2023

This guide will show you everything you need to know about building local links.

Earning your spot at the top of local search results is not easy. It takes time, effort, money, and of course, a good understanding of local link building and the effective strategies that come along with it.

There are so many other local businesses around that are similar to you; how do you beat them? We have the answers just for you. We will guide you through everything, from getting local backlinks to more!

The process of getting backlinks from various relevant local sites is known as local link building. This process can improve your position and online visibility in organic searches for terms classified as "local searches," allowing you to reach a wider audience in your area.

Local link building is obtaining brand mentions, links, and references from other local companies. Essentially, local links come from location-specific sources. Link building is essential to any search engine optimization (SEO) strategy.

And here at Link City, we help you build top-quality links that will get you results in no time - our skilled and dedicated team can help you grow your online presence no matter your industry and company size.

As you know, link building efforts are crucial as it helps your site at an SEO level, which can lead to much more organic traffic and generate tons of revenue and leads for your business.

Getting backlinks from local sites with high Domain Authority (DA) can be an effective and powerful link building strategy because it shows the search engines that your site is a reliable source for local searches.

Search engines will favor your websites over those not as geographically popular. According to Moz, backlinks are a significant localized ranking element, as are the quantity of referring sites and the linked text.

It's not that a page won't be able to rank without any backlinks, but having backlinks from authoritative and relevant websites can make a big difference in ranking higher in the SERPs.

Links are among the highest and best-ranking factors, and if you want to rank higher, you will need a solid link building strategy. And if you are not sure about how to get local backlinks, then Link City's backlink blueprint can help and will up your local link building efforts.

The following are some helpful tips to help you with local links and building a strategy:

  • Look for as many link opportunities as possible.
  • Get links from highly authoritative websites.
  • Smash your localized citations.
  • Make local content.
  • Purchase top-quality links.
  • Add in tons of relevant internal links.
  • Claim brand mentions that are unlinked.

You can increase your authority in your niche by obtaining backlinks from highly authoritative websites. High-traffic or existing Google-trusted .org or .edu domains are examples of authoritative websites.

You can see where your business needs to improve by researching your competitors. Once you have found out what you need to do to boost sales and traffic, try to regain backlinks currently giving your competitors an advantage.

Local content includes posting on blogs about local sales and events. It is also best to use social media and other platforms like local news sites, local directories, and more. Spreading the word through your content is one of the best ways to boost your local backlinks.

It's crucial to be aware that a spammy website with backlinks to yours may incur a penalty. Keep your backlinks as trustworthy and credible as you can. It is a great idea to claim unlinked brand mentions.

You can use Google to search for your company name, and if you find any references of it that don't include a link to your website, you can email the web admin and request one. This can lead to connections and backlinks for you.

Internal links are just as important, as they show search engines that your site has first-rate content relevant to your audience and for your specific keywords.

Step 1: Building citations

You can get started by establishing citations, looking for general and specialized directories, and updating your material. Citations are fantastic since they allow you to place a link on certain respectable websites where, if the search term is competitive enough, some searchers may even view your key business information.

You can use some great tools for citation building, such as Brightlocal, Moz Local, Yext, and Whitespark. When using one of these programs for the first time, pay attention to the specialist directories stored in their database. Compared to regular directories, niche directories will be more influential.

Step 2: Look for opportunities

There may not be as many local link opportunities as national or international ones. You will first work with websites with low authority as you compete to rank for hyperlocal keywords, which tend to have low search traffic.

Look at media outlets, local newspapers, pages that throw local events, bloggers, local charities, and other relevant businesses in your local community. Understanding the boundaries of the local space you are optimizing for is crucial if you want to make that area your new earth.

Understanding your limitations will enable you to approach opportunities in that area more creatively and effectively, eventually resulting in the business website having more value.

Step 3: Look for prospects

Majestic, Semrush, and Ahrefs are great for link research. You must first understand where the company sits within its industry and how competitive the market will be before you begin to build your list of prospects.

Start with the keywords you think will be most beneficial to your company. Then check out which companies are listed first on SERPs. Gather the list of websites and evaluate the links they have already acquired. Compare the connections they have with one another and the various links they have made.

See where you need improvement by comparing the lists you compiled with the site's link profile that you are currently working on. You can compete on a more even playing field in terms of links if you can acquire all the links that the competition has acquired.

Building local links can help you increase your organic traffic and position for locally relevant keywords. You reach a larger audience this way!

Here are some of the top benefits of local link building:

  • Increases your local search rankings.
  • Improves local traffic offline and online.
  • Better local SEO scores and site metrics.
  • Increased conversions, sales, and click-through rates.
  • Higher domain authority and trusted more as a local business.
  • A lower bounce rate and higher visibility.
  • Better customer relationships and B2B.
  • Local businesses will see an influx of followers on social media platforms.
  • Improved user engagement.

The following are some excellent local link building tactics you can use to build links and for your local SEO strategy.

Local press

This is a fantastic tactic. Much like getting your name out there in local directories, it is essential to get newspapers, news sites, local organizations, and other sources of the press to write and talk about your business.

This will help establish your business and brand as the go-to resource in your specific location and niche, and it helps raise a lot of local awareness.

Local bloggers and influencers

Putting your brand in front of bloggers and local influencers is a good idea. Reaching out to influencers and convincing them that your goods and services deserve to be mentioned is all it takes to achieve this.

You could do this with local blogs and present them with your product's qualities. These may seem like small actions, but they can significantly improve your chances of being mentioned in social media posts and local content, which will engage your neighborhood and expand your local reach.

Local business directories

A great link building tactic is to make a presence in business directories. A business directory is a list of establishments in a specific region or sector of the economy.

Local scholarships and sponsorships

In terms of building local links and increasing your local link profile, your business can also benefit from providing local sponsorships and scholarships. You do this by providing financial support for a local event or a scholarship for youngsters who live nearby or could move there for school.

Then, schools and institutions will naturally want to inform their students about these opportunities and keep them informed about the scholarships offered in the community. They'll probably link back to your scholarship landing pages or other local content, which will benefit your company's website and SEO.


Avoid engaging with spammy websites, low-quality link directories, and low-quality blogs. You might be tempted to build as many links as possible, but don't sacrifice quality for quantity. When the number of backlinks to your website is primarily low-quality links, search engines may begin to notice.

What are linking strategies?

A linking strategy is a plan you develop and implement to help you manage, monitor, and improve your links. The right strategy can yield significant business benefits, such as an increase in sales and a rise in search engine ranks.

There are many effective strategies you can use. Guest blogging and posting is one of the more effective strategies, for example, but several other methods also get results.

Final Thoughts

Local link building is essential and can help you increase your site's organic traffic, improve its ranking, and achieve higher authority in your industry. Implementing a couple of strategies will make a world of difference, and all it takes is looking for opportunities, developing strategies, and putting in the work!

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