Link Building Agency

What a link building agency does and why you need one

Blog post by Kallia Stergianos - published at 11/3/2022

Link Building Agency

Link building is the practice of acquiring links (backlinks or hyperlinks) to your website or web page from other websites. It is considered one of the building blocks of Search Engine Optimization (SEO).

A successful link building strategy is crucial for improving rankings and driving traffic to your company's site. You need quality backlinks if you want to rank higher on Google or other search engines.

Fortunately, you do not have to employ a team of SEO experts - you can outsource your link building tasks to a reputable link building agency like 


What Exactly Is A Link Building Agency?

A link building agency is a company that sources links from reputable websites that link back to your company's website, web page, or social media.

But why would you need link building services?

Backlinks are crucial to successful SEO. They present your website as more authoritative in your niche, allowing Google and other search engines to rank your website higher on their result pages.

A general rule of thumb is that the more high-quality backlinks link to your site, the more Google will view your website as a trusted source of knowledge in your industry, and you'll rank higher on result pages for specific keywords.

When it comes to backlinks, it is all about quality over quantity. You can have thousands of backlinks from other websites, but if these websites do not have a lot of visitors, have a bad reputation, or produce poor-quality content, your backlinks from these sites will not influence your rankings.

One high-quality link from a single, high-profile website with a lot of authority in your niche will help more than thousands of poor-quality links.

And that is why link building agencies are so helpful.

Link building agencies, like Link City, often have a database of authoritative websites that are experts in their industry. They can foster a relationship with the owners of these websites to win high-quality backlinks for their clients.

What To Look For When Hiring A Link Building Agency

Now that you know what a link building agency does, how can you identify a top-quality agency from one that offers sub-par link building services?

Link City uses white hat link building practices, and we have positive customer reviews confirming that we deliver the best service. We pride ourselves on using ethical practices when building links and discussing our link building campaign with our clients throughout the process.

Here are some things to look for when hiring a link building service. You can rest assured that our team of SEO link building experts complies with all these factors:

  1. A clear plan going forward

It is essential to understand exactly how your link building strategy will be executed. Sure, the company you employ will win you links - but how?

It is important to communicate with the client every step of the way. Discussing issues, such as sourcing backlinks and which websites you'll reach, improves your relationship with a customer.

  1. White hat link building strategies

White hat link building is all about ethically sourcing quality links. Link City only uses white hat link building tactics.

On the opposite side of the spectrum are black hat link building strategies, which rely on link farms, or spamming comment sections or forums with links.

Black hat strategies can damage your company's reputation. They can also lead to penalties imposed by search engines, such as dropping your website down in the search results or removing your website ranking.

  1. Understanding your company niche and your brand

It is crucial that an agency you employ understands your niche and brand and can adapt its link building tactics to best suit your needs and goals.

Link City creates bespoke campaigns for each of our clients that is individually designed to their respective niches, brand image, and needs.

Understanding your niche and target audience is especially important in content creation, as the content needs to be relatable and valuable to your audience.

  1. A successful track record

Any link building agency will report that they can source you the best links, but how can they prove this?

When doing your research into different link building companies, make sure to read online reviews, ask for case studies, and seek out client testimonials.

If you want to read the positive reviews from Link City's clients, make sure to check out our 


Benefits Of Hiring Link City As Your Link Building Agency

You could try to reach reputable websites to win backlinks, but this can be very time-consuming, which is why it is best to hire a team of link building experts like ours at Link City.

Here are some benefits of outsourcing link building:

  1. Understanding which sites to reach out to

Link City has a clear understanding of which websites and bloggers to reach out to which will benefit your company.

We have a database of reputable websites with high-quality content with which we have established relationships. By understanding your niche and which websites are relevant to your company, we can save you time and money and avoid wasting time with poor-quality sites or bloggers offering minimal benefit to your company.

  1. Existing relationships

Not only does Link City know where to source the best backlinks, but we also have a database of websites in various niches with whom we have established relationships. This network makes the link building process a lot simpler and quicker.

  1. Cost-effective solution

Hiring a link building agency means you wish to increase your online presence, establish yourself as a trusted source of information in your industry, and increase organic traffic, conversions and sales.

Although it is possible to build your own links, this process takes a lot of time and can be a struggle for someone without any SEO experience. Although you can employ an in-house SEO team, this can become costly.

By hiring an agency that can make your link building efforts for you, you will free up a lot of time that you can spend on the day-to-day running of your company.

It is also much more cost-effective to employ the link building services of an agency like Link City instead of recruiting and training an in-house team of SEO experts.

About Link City

Link City is the brainchild of our managing director Craig Dewart. He has been in the SEO industry since the age of 18 and is constantly learning and striving to further improve the company's offerings.

Link City comprises an expert team of SEO specialists and content creators who can create backlinks and write guest posts for every niche.

If you are looking for an established link building company that aims to sell high-quality links and organically increase traffic to your site (no matter your niche), look no further than Link City.

What We Offer

Here are some link building services our team provides.

Link Blueprint

If you are new to the world of SEO and link building and are unsure where to start and how many links you need, you can 

, which gives you guidance on how to grow your business successfully.

Outreach service

Once you place your order with us, we will reach out to websites and bloggers in our database that fit your keywords or brand's niche.

Link pre-approval and snippets

Before a backlink goes live, we will send the link to you for your approval. If you do not like the link, we will continue to reach out to sites to find a link that works for you.

Our SEO team will also create a snippet for your and the other website's audience.

Constant feedback

You will receive a dedicated link manager, which will frequently update you on the progress and success of your order.

Detailed reports

Our team will provide you with a detailed report that includes all your metric data once your links or guest posts are live to see how successful the links or posts are and how visitors interact with your site.

Link City's Link Building Packages

Link City has two main link building packages:

  1. Guest posting

Our team of content creators produces high-value 

 that expose your brand, products or company to new audiences. These articles are posted on authoritative websites and contain links to your site, encouraging visitors to click on the links and visit your site.

  1. Niche edits

 place backlinks in existing content that search engine algorithms have already indexed. Link City secures these links by personally reaching out to bloggers or websites with whom we have established relationships.

Which link building package should I choose?

There is no right or wrong answer, and the package you choose is entirely up to your brand's identity and the goal you have for your company.

Feel free to 

 to discuss your options so we can devise the perfect solution for you.


What is the role of link building?

Link building is a strategy that links web pages. It helps internet users to navigate between pages and allows search engines to crawl through sites.

High-quality link building can improve your visibility on search engine rankings, which can drive more traffic to your site. Link building involves creating new links through niche edits or guest posts or a method called broken link building, where broken links are fixed to divert to your site.

Is link building in SEO still effective in 2022?

Yes! Link building remains one of the most influential aspects of SEO in 2022, as it helps boost organic traffic and sales.


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LinkCity is a subsidiary of the Charlie Delta Group.

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