Link Building for Accountants -
4 min read

Link Building for Accountants

Kallia Stergianos

Written by Kallia Stergianos

Link Building for Accountants
published November 4, 2022

Don't let link building become a risky venture

At Link City, we know more than a thing or two about the importance of creating an effective, bullet-proof link-building strategy.

This guide is specially tailored to understand link building for accountants, why it's vital for your firm, and how we can help with what can be a risky venture if you don't know precisely what you're doing.

Luckily, we do.

Linkbuilding is an important component of search engine optimization, otherwise known as SEO. It focuses on creating a network of inbound links from other websites to your own website.

As a successful accountancy firm, linking building is one of the most important components of your SEO strategy.

However, it's also one of the most misunderstood.

Let's get into what exactly is linking building for an accounting firm.

Using backlinks that are high-quality is one of the most powerful ways your accounting firm can establish domain authority within the finance sector.

You want your firm to stand out among the crowd, and with high-quality backlinks, you can do just that. These links help make your social media or website the first port of call for online users and convert them to customers.

Google deems websites to be of high authority based on how many links they contain within them. Links show a website is more authoritative, with referral traffic that comes from other pages.

The more links you have, the easier it will be to drive traffic to your website. As the owner of an accounting website, you should be focusing on lead generation to get more clicks or views from your potential clients.

When it comes to accounting, all potential customers are looking for the same service, and this is one reason why a backlink strategy is seen as so beneficial.

We'll not beat around the bush. If you don't know what you're doing when it comes to honing a sleek and effective link-building campaign, your brand could be in trouble.

When link building, you need to be acutely aware of the good parts and the bad. Being aware of what you shouldn't do is just as important as understanding what you should be doing.

But why?

Because making mistakes is harshly punished by Google and other search engines. And mistakes can easily happen, but only if you don't have the appropriate experience, skill, and know-how to make your strategy work.

Using Link City will protect all the hard work and dedication you've plunged into your accounting firm website while helping your web pages climb the search engine rankings faster than you might think.

Here are some of the key benefits of letting us take care of this important aspect of your SEO strategy:

One of the biggest benefits of using our linking-building services is that we can open doors to high-quality links from only the best and most authoritative websites.

When you have a high-quality link profile, this gives Google the green light, signaling that your website is reputable and trustworthy.

Increased Web Traffic

Our linking building is the perfect way to increase your website traffic by increasing your website's ranking in SERPs. What's this mean in terms of your business?

Increased leads and potential sales, that's what.

Higher Conversion Rates

Higher conversion rates equal higher sales and more money.

But, this can be difficult to navigate as well as commit to, especially when you're busy running a business.

Luckily, we can help.

How you rank on search results pages has been proven to have an impact on conversion rates. Once your website is linked to websites of great quality, you'll see your rankings improve.

When you're proudly sitting at the top of Google, it sends a strong signal to your target audience in terms of trust, which, in turn, improves conversion rates.

It's no secret that link-building is a skill. And, it's a skill that we're pretty renowned for.

With that, allow us to walk you through our foolproof process to show how we get the very best results for our clients.

Research and analysis

The first step we carry out is research. Every single project we carry out is given a huge degree of research and analysis. Some of these include:

  • Learning everything there is to know about your business, goals, and website
  • Picking apart your competitors' websites to see what they are doing well, so we can help you outrank them
  • Analyzing links, the overall content, and anchor text on your website


Once we have the strategy nailed, we get researching potential clients and create a comprehensive database that will:

  • Keep a record of your most visited pages
  • Discover what kind of content is viewed by online users
  • Post links on the pages most viewed by online users


In order to reap the incredible benefits of linking building, we specially design outreach campaigns that will include:

  • Connecting with website owners with a pitch that clearly explains our goals and ambitions
  • Creating genuine human connections in order to build quality links that are 100% relevant


Finally, we make sure the whole process of link building is successful and delivers both visible and measurable results, such as:

  • A sizable increase in traffic
  • Increased SEO metrics, which can culminate in increased domain authority and page ranking
  • An improvement on Google's SERPs

As you can tell, we're pretty thorough. And, you'll be kept fully informed with updates and clear communication through each and every single step along the way as we secure you the perfect link-building strategy.

Our Services

At Link City, our bespoke, affordable services include the following:

Niche Edits

Niche edits are an effective method of using links within an already-indexed article. Here at Link City, we only secure our niche edits through relationship building and personal outreach to ensure the perfect fit.

Guest Posts

Guest posts are a unique way to open your brand up to a whole new audience. Backlinks are secured to 100% relevant and authoritative domains.

These links are meticulously placed in only the most relevant and high-quality content. Content that draws the reader in from the outset, keeping them hooked and ultimately drawing them back to your website.

Digital Press Releases

The digital press release is fast becoming an important digitalized marketing tool, making your work more recognizable. We can help lighten the load by working with you to craft only the best and most compelling press releases.

If you don't know how many links to build, what links to build, or where to build them to, consider using our rather impressive link-building blueprint.

Why Choose Us

If you are not honed and up-to-date with the very latest in digital marketing, chances are, your strategy for link building could be dangerous for your website. Why run the risk of creating unnecessary stress, thanks to a Google penalty, when you have the experts right on hand?

We can take the hard work out of linking building.

Here are just a few reasons why you should consider using Link City as your digital marketing partner in crime:


We have the skillset, knowledge, and experience to get your accountancy business the traffic and authority it deserves.

We use only the best high-quality backlinks. We will only ever make contact with websites that have both high authority and sound metrics.


At Link City, we know the power and importance of communication. Once you choose the right package for you, you'll be kept in the loop every step of the way, ensuring you are 100% happy at each stage.

As well as this, you will have a dedicated account manager to assist and support you, should you ever need it.

We get results

Our amazing results speak for themselves. We have a host of happy clients to attest to this.


Yes, link building is still a huge ranking factor in 2022. Your website's reputation is heavily influenced by how many high-quality websites are linking to yours. These backlinks have always been a major player when it comes to search engines like Google, and that's not going to change anytime soon.

At Link City, who writes the content for guest posts, and how many words are they?

We have an incredible team of writers who can craft high-quality guest posts in just about any niche. Each of these guest posts will contain a minimum of 500 words, but this figure can be specially tailored to your business needs and requirements.

Can you offer bulk discounts?

Bulk discounts are available on certain services. Simply get in touch with us, and we'll walk you through our bespoke packages and deals so you can net yourself a killer pricing plan for your accounting firm that won't break the bank.

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Link Building for Accountants

Kallia Stergianos · April 20th, 2022 · 8 min. read

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