Link Building For Financial Advisors

Why financial advisors should care about link building

Blog post by Kallia Stergianos - published at 11/4/2022

As the name suggests, link building is essentially a way to create connections. In an SEO context, it entails getting hyperlinks on other websites to your own website. The following article will cover why link building is something that most financial advisors, if not all, should be doing.

Why Is Link Building Important For Financial Advisors?

If you've heard anything about SEO, SEO rankings, or digital content marketing, you may already know why link building is important. Link building is a component of SEO and thus serves the fundamental purpose of improving aspects such as referral traffic, page authority, and your own website's position on Google search results.

Financial advisors, like many businesses in many other industries, primarily rely on trust and exposure, so having relevant inbound links can bolster their visibility and reputation.

How backlinks help you succeed

  • Brand exposure - The higher your website rankings, the higher your domain authority. A high domain authority increases people's trust in your website and provides a solid foundation for communicating your brand's core values.

  • Improved ranking - Getting backlinks from high-quality websites is an ideal way to establish credibility. Search engines read these as valuable signals that can be used to rank your website.

  • Increased revenue - If you're a financial planner or advisor, then it's highly likely that you're doing it for financial gain.Inbound links from quality websites can consistently direct your target audience to your website. This further increases the chances of those generating revenue from the new site visitors.

The Benefits Of Using A Link Building Service Provider For Financial Advisors

As you may have guessed, link building is not just simply reading a blog post on the topic and copying whatever it tells you. There's so much more to it; the problem with that is that not everyone can commit time to learn about it and execute a strategy. Here are some reasons why using a link building service provider is beneficial.


Outsourcing your link building means you don't have to spend most of your time trying to master the art of building links yourself. You can hire experts like Link City to handle the link building while you focus your energy on improving your brand or offerings.

It's also worth mentioning that hiring an in-house SEO will probably work out to be more expensive in the long run.

Faster time to results

Let's be honest; given the society we live in, speed is everything. Not many people have the patience to sit around for an extensive period, waiting for something they want. The fast-food industry is a testament to this.

Link building service providers like us can achieve in a few days what would take an amateur weeks. This means you'll be able to see tangible results and growth in a much shorter time than if you were to do it yourself.

Makes relationship-building easy

A considerable component of link building is forming strong relationships with other websites. Not only do you need relationships with other sites, but these sites need to be relevant to financial planners. This is not easy if your brand already has many other functions to fulfill.

Link building service providers generally already have an extensive network and understand the best practices for approaching website owners and establishing a personable yet professional relationship with them.

Linking Building Opportunities For Financial Advisors

Here are a few ways that financial advisors can build links and improve their search engine rankings:

Publish your own research

Well-researched content can create a lot of backlinking opportunities. Publishing your own research can also lead to your website being viewed as more credible by your target audience.

Reach out to industry influencers

Finding and leveraging the right industry influencers is an excellent way to reach your target audience and garner more traffic. Influencers will inevitably have to link to your content and can inspire people to share it.

Online listings

Online directories are an easy way to build links. It's generally a simple matter of finding an online database related to financial advisors and requesting to be added to that database with a link.

Local listings

Local listings substantially increase your chances of reaching local customers. Awareness of relevant keywords and typical search terms in your area increases your site's organic traffic.

Association links

If you are part of an organization like the Investment Advisor Association, it could be a good opportunity for a link exchange. Make sure you link to their website and ask them if they can link to yours, especially if they already have a directory on their site.

Our Link Building Process

  1. Research and analysisExtensive research always comes first. To devise a comprehensive strategy and meet your goals, we'll assess your top competitors compared to your brand and use it as leverage in conjunction with the best SEO practices.
  2. ProspectingThis entails searching for prospective clients according to your best-ranked or target pages.
  3. OutreachAfter crafting a powerful outreach message, our team will use it to approach website owners within or adjacent to your industry.
  4. Content productionIf need be, we'll craft high-quality guest posts and make tactful niche edits to open up further backlinking opportunities.
  5. BacklinksWe'll source the most popular websites to create robust backlinks guaranteed to drive traffic to your website.
  6. ResultsOnce your strategy has been implemented, you'll be well on your way to dominating search engines. During this period, we'll closely monitor your campaign and make adjustments if necessary.

Our Services


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 come at different package tiers suitable for brands and wallets of all sizes.

Niche edits

Niche edits are a link building strategy that the average person generally looks past. We use niche edits to add a link to indexed content rather than newly-published content. These are great for increasing your web presence and visibility.

Guest posts

We can write quality content for your website that can expose your brand to an entirely new audience. Guest posts will further enable your brand to secure 

 on the most relevant and authoritative domains.

Why Choose Us?


Not only do we know everything to do with link building, but we also know everything about search engine optimization. We use our wide-ranging expertise to craft and drive link building strategies that can edge out the competition.

Quality backlinks

We don't just build backlinks for the sake of building backlinks. Instead, we take pride in every link formed and do our best to ensure that we only build connections with high-quality websites with superior domain authority.


The reason why so many link building campaigns fail is because of substandard stakeholder communication. Our experts will be with you at every stage to provide regular updates and simplify any complexities related to link building.

We get results

You're guaranteed a sizeable return at Link City after investing your trust (and money). With every campaign optimal growth is our objective in every campaign we tackle, and we have the numbers to show that we can do it, regardless of the industry you're in.


How do I know if my content is valuable?

The quality or value of content can be a very subjective topic of discussion. From an SEO perspective, valuable content is typically defined by the following criteria:

  • Backlinks - The number of inbound links pointing to your target page.
  • Keyword rankings - Where and how content appears on search engine result pages.
  • Click-through rate - This is the percentage of people that landed on a content page from a search result.
  • Traffic - How much traffic, particularly organic, is being brought to your page.

Save yourself the hassle of working this out yourself by letting Link City's team of experts handle it for you.

What's the difference between internal and external links?

Internal links are links on a page of your site that direct visitors to a target page on your site. External links direct visitors to a reputable page on a different website.

How long does it take for me to see results?

This varies depending on the industry and the amount of link juice in the equation. However, most SEO experts agree that it will take around three to twelve months before you can truly see how effective a link building campaign has been.

Should I worry about broken links?

The short answer is yes. Broken links can damage your website's SEO and cause viewers to develop a low opinion of your website.

The practice of finding broken links and reaching out to web admins to coordinate replacements with new resources is known as broken link building.

Instead of worrying about yourself, let Link City handle it. Book a 



Your personal content writers.

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LinkCity is a subsidiary of the Charlie Delta Group.

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