When it comes to digital marketing and SEO, the impact of link building cannot be overstated. It is vital in building a website with a high rate of brand-new online visitors.
As with any aspect of search engine optimization, it needs to be carried out correctly to see results. Failure to do this can mean hefty penalties for your website and overall brand reputation.
Let us talk you through the importance of link building to your hotel website and how we can help improve your rankings and increase traffic with our unbeatable link building services.
Why Is Link Building Important For Hotels?
Link building is a vital part of any SEO strategy. And with extensive online business directories, such as
Having high-quality links from other sites on your website tells Google that your site is trustworthy and an authoritative source for a particular topic or target niche.
Links play a massive part in Google's results algorithm, accounting for as much as 40%.
Think of these links as a "thumbs up" - a positive review, essentially, from another hotel website. Google's crawlers use these votes of confidence to signal that your website should rank higher in its SERPs and not be shunted to the bottom by massive online directories.
As we've already mentioned, link building can increase website traffic, leading to many benefits that we'll explain below.
The Benefits Of Using A Link Building Service Provider
Link building is one off-page SEO practice that is relatively straightforward to understand, yet a tough task to master in online marketing.
And if not implemented well, it can have a devastating impact on your business website.
It's also a time-consuming task. This factor, coupled with little experience, means things can go south quickly. If you aren't versed in the skill (yes, it really is a skill) of link building, it could be dangerous. Your brand is your passion, and risking your reputation can be fatal in terms of leads and sales.
Thankfully, we are on hand to offer you only the best and most experienced link building experts. They can acquire high-quality inbound links that will encourage traffic and improve how the search engines view your business.
If you make mistakes - which can often happen if you are new to the off-page SEO game - Google and other search engines can heavily punish your website.
But, when you use Link City to create a solid, fool-proof link building strategy, you take the risk out of the equation. It will protect all your hard work and dedication to your website while helping your web pages reach the top of the SERPs.
Here are a few key benefits of using our services to build you the best link building techniques:
Increase in website traffic
An effective strategy will target relevant audiences to improve traffic, with website traffic being one of the most important factors that Google uses to analyze a site's overall health.
Improvement in search ranking
A competitor that outranks you in the keywords stakes will always have more relevant backlinks than you. The way to outrank this competitor is to create more backlinks from quality websites than they have.
Higher website metrics and SEO scores
Building backlinks allows you to improve metrics such as domain authority, page rank, domain rating and more. When you have higher metrics, your website will have better health - a decent flow of online traffic, good visibility and an excellent reputation that keeps it near the top of SERPs.
Better credibility and reputation
A high number of authoritative links shows that online publishers trust your website. And when an online user uncovers your backlink on a website with good authority, they think of your website similarly.
More sales and revenue generation opportunities
Quality links equal higher website traffic, which, in turn, opens your site up to new opportunities for increased sales and, therefore, more revenue.
Our Link Building Process
Thanks to our expertise, you can be sure that we will make a positive difference to your website.
Our process is structured around four steps:
Research and analysis
The very first step in our process is research, research, research.
When we take on a project, we make it our mission to learn its full ins and outs. These include:
- Getting to grips with everything there is to understand your business, your website, and your overall business goals.
- Then we start to look in-depth into your competitors' websites in order to discover what they are doing well and whether you could benefit from some of the same practices. Our end goal is to outrank them completely.
- We'll conduct a full comprehensive review of your website, honing in on the current links, the content, and the anchor text used throughout your site.
Once we have the research and analysis part nailed, we begin researching potential clients while creating a database. This database records the most popular pages on your website and gives us a solid idea of what kind of content on your site is viewed by users.
Our outreach campaigns include making real connections so we can build high-quality links for you that are completely relevant to the hotel niche.
By the time we have completed our link building strategy, you will start to see the following:
- A higher search ranking on Google
- Lots more traffic to your website
- An increase in SEO metrics
Our bespoke, affordable services are clear winners with our clients at Link City. We have four on offer:
Niche edits are great for using links in an article that has already been indexed by Google. We secure these niche edits by building relationships and personal outreach to ensure that the fit fits.
Guest posting is a great way to introduce your hotel business to a brand-new audience. We can create content that is difficult to ignore, compelling the online user to continue reading and bringing them to your website.
We can do this by creating a guest post for all related websites, from local events pages, to tourism websites, to offer your website to potential clients, making you lots more sales.
Digital press releases
If you need a digital press release, we can fix that for you too. Don't risk your reputation with a sub-par effort - we can craft you a press release that clearly communicates everything you need.
Link building packages
If you are unsure where to start, our
Why Choose Us?
If you don't know what you are doing when it comes to link building, why run the risk of damaging your website?
Let us, the experts, take care of link building for you.
Here are four reasons:
What we don't know about link building isn't worth knowing. We have the skills and experience to get the job done right and on time.
We only contact reputable sites with solid metrics and high authority, ensuring that you receive only the very best backlinks.
Once you choose your link building package from us, you'll receive your very own link building account manager, who will be with you every step of the way, ensuring you are nothing but 100% happy.
We get results
We do. We really do - this isn't an empty promise.
Our incredible results and outstanding reviews from happy clients speak for themselves.
Will link building help my hotel?
Link building is crucial for any business with a website, which is pretty much everyone. With our service, we can create a fully bespoke strategy to build links so you can climb to the top of Google with higher authority, get more traffic, and, ultimately, more sales.
Why can building links go so wrong if you don't know what you're doing?
Making a mistake when building links can result in a Google penalty. And a Google penalty spells trouble, meaning your website no longer appears on the SERP, or your ranking for targeted keywords has dropped spectacularly.
So, why not leave the hard work to the experts and eliminate the risk of the dreaded Google penalty?
What is link juice?
Link juice, or link equity as it is also known, is the amount of value or authority a backlink passes to the website it connects to. Simply put, the more "juice" a backlink has, the better the results for your website.