Link Building For Lawyers -
4 min read

Link Building For Lawyers

Craig Dewart

Written by Craig Dewart

Link Building For Lawyers
published November 4, 2022

Build trust and website authority with a good link building strategy

Link building in the legal sector is vital to drive authority and make your firm a recognizable and trusted name within the field.

Building links effectively, however, is a complex part of SEO marketing - and a very easy one to get wrong. How do you know who to ask for help?

We've got you covered. We'll talk you through why law firm link building is so crucial for your business and how we can help create a brilliant link building strategy that will see your law firm's website traffic increase and your leads go through the roof.

A good link building strategy is an excellent method to increase incoming links to a website.

But why is this important in the world of SEO?

In short, because Google deems it so.

Google views incoming links to measure your website's credibility, trustworthiness, and popularity.

So, if you have high-authority backlinks (and more of them) than your competitors, there's every chance that your website will outrank them, with your website being placed higher up the SERPs as your domain authority increases.

Link building strategies mean you can (ethically) piggyback on the quality of relevant websites by passing some of their link equity to your website.

These links will help to determine the value of your website. The more high-quality links you have, the more access you open up to a bigger audience. However, although the quantity of links you get is important, it's the quality that matters the most. Having one high-authority link is much better than five lower-quality ones.

To avoid getting caught up in black hat SEO tactics (even unintentionally - it happens a lot!) or link schemes, it's important to choose a reputable agency like Link City with the experience and skill set to help you climb the SERP ladder ethically.

Here are just five benefits of working with a service provider like Link City:

Protects your website

When you choose us at Link City, you can be confident that we know exactly what we are doing when it comes to taking good care of your website. All of our staff have the experience and know-how to ensure your results are positive.

Allows you to create a huge lead over your competition

When done correctly, law firm link building can see you sailing past your competition and climbing the ranks on the search engine results pages. This leads to a wider audience and much more traffic to your website.

When it comes to link building, it really is best left to the experts. Using Link City will eliminate the risk of building bad links, which can get your website penalized by Google and other search engines.

Saves you time

Building or improving a law firm's link profile is a long and complex process, but using a service provider can save your company's time and resources and inject these into another area of your law firm. Let us take the hard work off you, so you can focus on what you are good at.

Relationship building doesn't happen overnight

Relationship building is a vital component of link building for law firms, and it's one of the fundamental elements included in all our services. It can also take a long time to establish relationships, but we got that covered.

Want to understand more about how we get incredible results for the law firms we work with? Here's a quick rundown of our four-step link building process:

Research and analysis

When a new client comes on board, we always make it our mission to learn everything there is to know about their law firm's objectives and website.

Once we've done this, we'll be sure to check out the competitors to see what they are doing well (and how they're not). This allows us to see where their SEO and link building campaigns are paying off and how we need to help your law firm's website rank higher than ever.


Next, we begin to search for potential clients according to your best-performing web pages.


We then compose a compelling and bespoke message which is used to form genuine and robust relationships with other websites that are relevant to yours.

Content production

If you wish to use our guest blog service, we have a great team of professional writers who will create a bespoke blog piece to boost your link profile.

Our Services

We have various services available as part of a successful link building strategy for law firms. These include:

Niche edits

We can perform niche edits on content that has already been indexed. This involves replacing poor-quality links with high-quality links.

Guest posts

As previously stated, we can compose a wide range of guest articles on pretty much any topic in the legal field. Engaging articles will bring lots more traffic to your website while getting you great backlinks on domains with high authority.

Why Choose Us?

Below are just a few reasons why law firms can trust us with the job of link building.


To build links successfully, you need a team of people who know what they're doing. At Link City, our experts have the skills, knowledge, and experience to cart together a winning link building plan that will see your website reach higher in the SERPs than ever before. We employ SEO professionals with experience in link building for law firms.

We'll cover the best, high-quality backlinks that will perfectly complement your website and overall law firm objectives. Many service providers expect you to settle for general links, but not us. Quality matters to us, and we appreciate how vital accuracy and reputation are in the legal industry.


Clear communication is a skill we pride ourselves in, and it is something we are always keen to implement when dealing with clients. Throughout the process, you'll have a dedicated account manager who will be with you every step of the way, keeping you informed of our process and projected time frames.

Plus, they'll always be there if you have any questions or queries - they're a friendly bunch, so why not get in touch?

We get results

Our results do speak for themselves. Why not check out our Trust Pilot reviews and see for yourself just how good we are at what we do? We've helped many law firms meet and surpass their goals using our link building services.


Link juice, also referred to as link equity, is a term in search engine optimization that refers to the level of authority that a backlink can pass on to a website that it connects with. The more link juice a backlink has, the better.

Yes, a link building campaign is still a critical SEO practice for all law firm websites. In fact, it's deemed one of the best ways to increase your website authority and rank higher in the SERPs. For this to happen, however, link building has to be carried out correctly, and failure to do so can means some hefty penalties from Google.

What are black hat tactics?

Black hats tactics are unethical SEO practices. These are used to improve a website's ranking on the SERPs, but these tactics violate Google's guidelines. Sometimes you'll also hear it referred to as spamdexing, as spam methods are employed to manipulate the algorithm. Reputable websites won't ever use spammy links or low-quality links.

While both inbound links and outbound links are significant when it comes to link building campaigns, ultimately, it is outbound links that will make the biggest mark on your website, and therefore, these are considered more valuable links.

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