Link Building For Local Businesses

A look at local link building strategies

Blog post by Craig Dewart - published at 11/4/2022

Most businesses don't realize that you don't always have to look far when it comes to your digital marketing strategy. In some cases, thinking locally is easier than internationally. Here's a look at local link building strategies, why they matter, and why you need them to succeed.

Why Is Link Building Important For Local Businesses?

If you've been yearning to reach and convert people within your local community, then you need to have a digital marketing strategy that is devised accordingly.

In terms of SEO, link building refers to increasing the number and quality of backlinks to a target page. Local link building relates to link building on a local level.

The ultimate objective of this is to improve your website's performance. Better website performance means more traffic, more engagement, and more conversions.

If you get quality backlinks from trusted local websites with strong domain authority, search engines will view your website as a good resource and ensure you rank higher for local search results. The problem is, however, that doing this without the necessary expertise is easier said than done.

The Benefits Of Using A Link Building Service Provider For Local Businesses

No matter what industry you're in or a what scale you're trying to further your reach, building local backlinks is never something you can do in one sitting. On the contrary, local link building is a lengthy process that can be made longer if you don't know what you're doing. This is why people hire link building service providers to do it for them.

Saves you time

Time is by far one of the most valuable commodities, especially when it comes to business. If you enlist the services of a link building service provider, they'll handle all the heavy lifting while you can invest your time into working on your brand and find

Can help you avoid bad links

Bad links are low-quality backlinks that harm your website's SEO. Link building service providers know all the signs of a bad link and can thus ensure that your local SEO strategy avoids them at all costs.

It's cheaper

Many self-proclaimed "SEO experts" won't tell you this, but it's much cheaper to outsource your link building initiatives. While an in-house SEO seems like a good idea, it isn't the best, as a competent expert can set you back around $74 000 a year. Using an agency is cheaper and faster, as agencies have more resources to commit.

You won't have to learn anything

Hiring a specialist means you don't have to spend countless hours trying to learn all the ins and outs of link building. Instead, you can sit back and relax while your service provider implements effective local link building tactics for your website.

Link Building Strategies For Local Businesses

There are quite a few options where building local backlinks are concerned. Here are some link building tactics that could be highly beneficial if executed correctly:

Sponsor local organizations or local events

Sponsoring is an age-old exchange and marketing tactic that can also be applied as a local link building strategy. If your budget allows, offer to cover the cost of an event. In exchange, the local site can link to your website on its own, particularly during the promotional phases of the event.

Local bloggers and influencers

Local blogs spell the production of local content. Partnering with local blogs or influencers substantially increases your chances of being able to reach local customers. You have to be picky in this regard, as the influencer and blog must have a good enough following and engagement and relevant content.

Local directories

Making use o online and offline directories is an excellent way to build local links. Find local business directories and put in a request for them to link to your business or list you. They may refer to listings as local citations.

Local news sites or local newspapers

Media outlets are one of the best ways for your business to get its name out there, and they generally have the resources and following to reach a local audience easily.

Other local businesses

Build strong relationships with local businesses and put in requests for them to link to your website. Be diplomatic, and target local sites that align with your brand's values and offerings.

In reality, link building is practically a full-time job and thus requires one to devote a substantial amount of time and energy. It's advisable to craft and implement a link building strategy only if you have the time and the technical know-how to do it right. Partnering with Link City saves time, energy, and money.

Our Link Building Process

To further reassure you, here's a brief overview of the process that we employ to improve your local visibility:

  1. Research and analysisYou can't form a strong link building strategy without researching key aspects such as competitor tactics and the most current SEO practices. Link City has SEO and link building experts who can understand what your brand is about and its core values.
  2. ProspectingWe'll search far and wide for clients who would work best for local businesses.
  3. OutreachThis is when we craft a bespoke message that you will then use to approach the relevant local organizations and website owners.
  4. Content productionIf you opt for a package including content production, we'll perform tactical niche edits and craft well-written guest posts to create more linking opportunities.
  5. BacklinksThis is the part when things get interesting. After finding the best local backlink opportunities, we coordinate the implementation.
  6. ResultsAt this stage, it's time to let the backlinks work their magic. Before you know it, you'll start seeing your relevant referral traffic increase and more potential customers find their way onto your website.

Our Services

Our niche edits and guest posts are available at different tiers so that they can accommodate businesses of all sizes and budgets.

Niche edits

Very often, articles are already indexed, and people think that means that any link building opportunities are gone. This couldn't be further from the truth. We perform niche edits on these articles to open up opportunities to build local links, increasing your local search rankings.

Guest posts

At Link City, we can write you a captivating guest post that is content-rich, targeted, and specifically designed to create ample local link building opportunities. If you're still not sold on our 

, send us an email, and we'll happily provide you with a range of samples.

Why Choose Us?


Our team of experts has an extensive amount of SEO knowledge, but in addition to this, they understand the exact needs of local businesses. They use this understanding and experience to craft bespoke link building strategies that drive growth.

Quality backlinks

There's no point in just putting links for the sake of putting links: links you utilize must be of high quality and serve a function. As elementary as it may sound, at Link City, we understand the difference between good and bad links so that you get only the best traffic coming to your website.


We always do our best to go above and beyond when it comes it communicating with our clients, as communication is integral to the success of any link building campaign. If you don't believe us, check out our 


We get results

Our local link building strategies are tailored to the needs of a local business. We know your target audience, but most importantly, we know how to reach them. If you invest your trust in our services, you can expect to get the results that matter.


How can I find a broken link?

Locating broken links is a link building strategy requiring tools such as Semrush or Ahrefs. Even then, this can be quite daunting if you don't know what you're doing.

Once you find a broken link, you now have another local link building opportunity.

What's the difference between SEO and local SEO?

SEO and local SEO are similar. Traditional SEO focuses primarily on improving your website's visibility on a national or global level. On the other hand, local SEO, as the name suggests, is focused on capturing local search territory to better your connection with searchers in your area. Both local SEO and traditional SEO typically use the same tactics.

Spare yourself from having to learn all the details about local SEO by letting Link City handle everything; book a 


Why do most link building strategies revolve around Google?

This is because Google's search engine dominates the search engine market share, meaning that a large portion of the people who make internet searches use Google. Regarding local link building, 46 percent of Google searches are local searches, which further illustrates why having a local link building strategy is soo important.


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