Link Building For Niche Sites

How to go about effective Link building for a niche audience

Blog post by Craig Dewart - published at 11/4/2022

If your website caters to a specific audience or topic, you have what is called a "niche site." Building links for such a website can be a painstaking task if you're unfamiliar with SEO and link building strategies - but there are ways around this. Keep reading to find out how to implement effective link building for your niche site.

Why Is Link Building Important For Niche Sites?

According to Ahrefs, just over 90 percent of the pages on the internet get no organic search traffic from Google. There are many reasons why this is the case, but it all boils down to poor digital marketing or a simple lack thereof.

Link building is vital to any website's digital marketing strategy, especially a niche site. In general, link building is complex, but because niche sites have content tailored to a specific audience, link building for one is much more challenging.

For a niche site to improve its ranking and eventually garner more traffic, it needs to have a robust link building strategy. Keep reading for more details on how to customize your approach and reap maximum benefits for your niche business.

The Benefits Of Using A Link Building Service Provider For Niche Sites

If you're new to digital marketing and link building in particular, then chances are that devising and implementing a link building strategy will take you a substantial amount of time. That's time that you could easily spend developing your brand or ironing out flaws. In addition to this, an incorrectly designed and executed strategy could have adverse effects, which is why enlisting a link building service provider is the best approach. If you partner up with Link City, here are some benefits that you can expect to come your way:

Link quality

Those who choose to go it alone often fall short in terms of the quality of their links. If you have a niche website, you must build relevant links. The last thing that your brand needs is a bunch of irrelevant or broken links on your website, as this won't do much to help your organic traffic or site rankings.

At Link City, we don't just build links; we build high-quality links that will drive growth and improve your domain authority. These improvements can then open up a world of possibilities for your brand.

Helps you avoid link building stresses

One of the most stressful aspects of trying to run a link building campaign is building relationships with local listings or other website owners with niche-relevant sites.

Beyond building relationships, one has to track their campaign, ensure the links are effective and know which types of links are most applicable. This can be an extremely stressful experience, so employing experts is a sensible decision.

Service providers such as Link City have already developed strong relationships with site owners and can thus build relationships in no time. Additionally, we know what a successful link building initiative needs, so you won't have to worry at any step of the way.

Get your time back

As mentioned earlier, it takes time to build links if you don't know what you're doing. At Link City, we have a wealth of expertise in building links and can thus craft and implement a link building plan in a much shorter time than most.

The best part about this is that we'll only communicate with you as needed or upon your request, so you can devote more time to your brand while we build life-changing links.

Outsourcing your link building is cheaper

Hiring an in-house link builder isn't always the best approach. While it might be somewhat more accessible in some ways, like having an employee familiar with your brand, you'd have to find someone who is actually competent. On average, a senior SEO's salary is at least $74 000 per year; in other words, not cheap.

An individual will almost certainly struggle to rival an agency simply because agencies such as Link City have a dedicated team of SEO experts and extensive resources to get the job done before competitors outrank your site.

Link Building Tips For Niche Sites

Guest posts

A good guest post presents many opportunities for your site, and the primary opportunity is creating backlinks.

Ask for links

This can be difficult for those who don't know how best to approach site owners. Luckily, Link City knows precisely how to handle this.

Web directories

Quality web directories are an excellent source for potential links and are Google-friendly.

Other options include:

  • RSS feeds
  • Blog commenting
  • Testimonials
  • Photo sharing
  • Document sharing
  • Sponsor a contest

These are some tactics you could try, but as we mentioned, many things are easier said than done when it comes to link building. Save yourself time and stress by employing a specialist agency like Link City.

How To Tell If Link Building Has Worked

You can use three very telling metrics the measure the success of your link building efforts:

  1. Growth trend of new referring domains - Tracking the number of referring domains acquired each month is a good place to start. That said, it's important to remember that link building is rarely an overnight success and that campaigns for niche websites could take around two to three nights before the numbers truly make sense.
  2. Target page positions - Next, keep tabs on the position of your target pages in Google search results. You'd ideally want your target page (or pages) at the very top in the top three positions of a search engine results page.
  3. Google Search Console might seem the obvious place to track this, but you might get a more comprehensive overview by using SEMrush.
  4. Organic traffic growth - This is one of the main reasons to build links and arguably provides the best idea of a campaign's success. You can easily track organic traffic growth via your Google Analytics or Google Search Console account.

Remember that link building isn't always this straightforward, and measuring a campaign's success isn't just a matter of looking at these three factors. This is why you should leave your link building campaign in the hands of Link City because we can handle this and more for you.

Our Link Building Process

Here's how we do it:

  1. Research and analysisWe find out what your brand is and what your top competitors are doing and develop a strong understanding of your goals.
  2. ProspectingThis is when we search for prospective clients. While doing this, we'll look at your best-performing or target pages and refine our search parameters accordingly.
  3. OutreachA powerful outreach message is necessary to form a strong relationship with websites that are relevant to yours.
  4. Content productionWe'll make the guest posts or niche edits required to create linking opportunities.
  5. ResultsAll you have to do from here onwards is sit back and relax as your strategy is initiated, monitored, and measured. New organic traffic will soon be on its way.

Our Services

Niche edits

This service is designed for niche sites, and we secure 

 through personal outreach, relationship building, and content fit.

Guest posts

A well-written guest post is an excellent way to create linking more linking opportunities on your website. We can write 

 that are well-researched, interesting, and effective at driving organic traffic to your website.

Why Choose Us?


At Link City, we're always on top of the latest industry trends and can thus use our expertise and speed to get you ahead of the competition.

Quality backlinks

Getting backlinks is one thing, but getting 

 is another, and we don't settle for less regarding the quality of backlinks.


Throughout the campaign, we maintain excellent communication between all parties to ensure a streamlined process.

We get results

Most importantly, we get the results that matter. Since we began our journey, we've been getting increasingly better at skyrocketing organic traffic.


How many links do I need?

This is one of those questions that perfectly denote why link building can be soo complex. The short answer is that only Google truly knows, as their algorithm is constantly changing, and they don't fully outline how it works.

The variety of links makes this a tricky question to answer. All the links used must be relevant, whether you have dofollow links, nofollow links, or external links. This is why it's best to leave it to experts like us.

What is broken link building?

This process involves finding a broken link and communicating with web admins to replace it with a resource you have created.

What determines search engine ranking?

Search engines primarily rank sites based on the quality of links pointing to a website, illustrating the importance of building quality backlinks.

What is link juice?

This slang term refers to the value passed to a page by backlinks.


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