Link Building For SaaS

Get to the tops of SERPS with link building campaigns

Blog post by Kallia Stergianos - published at 11/4/2022

If you run a SaaS website and you're not using link-building, then you're definitely missing out. These strategies are an absolute game-changer when it comes to improving your rankings and enhancing the authority of your site.

Let's take a look at the many ways in which Link City can put you at the top of the SERPs with one of our expert link-building campaigns.

Why is Link Building Important for SaaS?

Link-building is vital for SaaS companies for a number of reasons. Firstly, you want your site to be ranking at the top of the SERPs and an effective link-building campaign is the best way to achieve this.

Your site also needs to be a voice of authority within the SaaS industry so that it becomes a trusted resource for your target audience.

Building links is a surefire way to build your site's credibility and make you the go-to source for anything related to SaaS.

Link City is the Saas link-building agency you need to establish your site's authority and get you rising up the SERPs.

The Fundamentals Of Link Building

What is a no-follow link?

A no-follow link is a link that doesn't pass on any link authority to the page that's being linked to. Google doesn't count no-follow links in its algorithm which means they don't help your rankings.

What is a do-follow link?

A do-follow link is simply a link that does pass on link authority to the page that it's linked to. This is why you always want to try and gain do-follow links rather than no-follow links. Do-follow links will help to improve your Google rankings.

The Benefits Of Using A Link Building Service Provider for SaaS

You could try to build links yourself but this is risky and may result in damage to your brand's credibility and reputation. Link-building takes time and effort which is why you should use Link City's services to do the heavy lifting for you.

We're the experts in successful link-building tactics that will increase your traffic and improve your conversion rates.

Let's take a look at some of the numerous benefits that our link-building efforts will have for your SaaS website.

Our SaaS Industry Relationships

Link City has strong connections with high-authority sites within the SaaS industry. These relationships have been built up over time and mean that we're trusted by sites within your niche.

This gives us a real advantage over other link-building agencies as we can easily use our contacts to obtain high-quality links on relevant, authoritative sites. This means that we can quickly increase your own site's authority and improve your rankings in search engines.

Increased conversion rates

The volume and quality of the traffic that lands on your website correspond directly to your conversion rates. By placing links on other websites related to your niche we will increase the amount of relevant traffic to your site.

This will lead to engaged users who are genuinely interested in your products meaning they're more likely to convert. Links placed on high-authority sites are also a way to gain referral traffic which should further improve your conversion rates.

Simply put, if you're missing out on this kind of traffic then you're missing out on revenue.

Increased authority

The reputation of your brand amongst your target audience is absolutely crucial. You want to be seen as an authoritative voice within the SaaS industry. An efficient link-building campaign is the best way of achieving this.

Although search engine optimization can go some way in establishing your authority you also need quality links from relevant websites to build your credibility.

As your target audience starts to associate you with credible sites you'll become a trusted resource within the industry.

Backlink Quality Vs Quantity

Many link-building agencies focus on gaining as many backlinks as possible for your site but don't care about the quality of these links. Having a huge amount of spammy backlinks is way worse than having none at all.

That's why our link-building strategy focuses on building high-quality backlinks on sites with high domain authority. This way, we ensure that they're helping your credibility and rankings rather than hurting them.

When it comes to link-building less can certainly be more.

Link-Building Strategies That Work For Affiliate Sites

Broken link-building strategies

This method involves finding broken links on niche-relevant sites and then replacing them with links to your own site. It's an efficient way to generate traffic as the content already exists.

Skyscraper technique

For this strategy, we locate well-performing pieces of content that are relevant to your niche. We identify their weaknesses and then create improved content based on the same subject.

We can then reach out to the sites that were linking to the original piece and get them to link to our new piece instead.

Resource page link building

Resource page link-building is a simple but effective strategy to get you moving up the SERPs. We'll obtain links to your site on resource pages that curate links to trusted resources within the SaaS niche. This will also build trust in your site within your target audience.

Niche Edits

Nice edits are a relatively straightforward way for us to quickly start increasing your traffic and establishing your authority. They involve finding already existing and indexed articles which we then place links into.


Another useful link-building technique is creating infographics. These can be placed on sites with high domain authority that are niche-relevant. Links are then embedded within the infographics which point to your site.

Guest posts on niche-relevant sites

Creating content for you with links back to your site is also an important part of our strategy. Our guest posts take the form of articles or blogs related to SaaS subjects which are then posted on the most authoritative sites in the SaaS industry.

Unlinked mentions

If your site is receiving unlinked mentions on other relevant websites then it means that your reputation is growing. However, it's important that we convert these unlinked mentions into backlinks.

As part of our strategy, we locate unlinked mentions and then reach out to the site hosts to turn them into backlinks. This is a really efficient way to generate high-quality links as it doesn't require the creation of any content.

Creating linkbait content

Linkbait is content designed to generate mass shares and backlinks. This could be data, studies, newsworthy content, guides, or controversial articles.

The idea is to generate as much attention as possible to attract lots of backlinks and get the content shared as much as possible. Link baiting is hard to pull off but we know exactly how to do it.

Link Building Packages

Convinced that your SaaS site needs effective link-building? Well, check out the

in the industry and start your journey to the top of the SERPs with Link City today.

Why Choose Us


Link-building is best left to the experts. You don't want to risk building bad links that hurt your rankings and get your site penalized by Google. Link City has the expertise to build the highest-quality links that will lead to sustainable success for your website.


When you choose Link City's link-building services you can rest assured that you won't be kept in the dark. Your devoted account manager will keep you in the loop with everything we're doing as part of your campaign.

We get results

Our link-building techniques are guaranteed to get results. We know what we're doing and

trust us.


What is link authority?

Link authority is a metric used to indicate the amount of ranking power that a link transfers to the site receiving the link. Essentially, the more authority a link has, the more valuable it is. We always aim to earn you links with high authority.

What is black hat link-building?

Black hat link-building is an unethical way of obtaining links and it games Google's guidelines. These tactics always result in the site being punished by Google. Examples of black hat techniques include cloaking, keyword stuffing, and using private link networks.

How long does it take to secure niche edit links?

Usually, it takes around 7 to 14 days for Link City to secure your niche edit links. However, depending on how complex the tasks are it could take up to 30 days.

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LinkCity is a subsidiary of the Charlie Delta Group.

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