Link Building For Small Businesses

Harness the power of link building for small businesses

Blog post by Kallia Stergianos - published at 11/4/2022

Effective link-building is one of the best ways to increase relevant traffic to your website and increase the visibility of your small business.

However, this isn't easy to do. It takes knowledge, skill, and dedication.

Link City has the expertise needed for successful link-building campaigns. Let's take a look at the ways we can help to grow your small business by harnessing the power of link-building.

Why is Link Building Important for Small Businesses?

There are a number of reasons why link-building is crucial for small businesses. The most significant motive is that building backlinks to your content will greatly improve your business's chances of ranking high on search engine results pages.

This is important because around 75% of users don't look beyond the first results page of Google. What's more, around 30% of users don't even make it past the top few results.

So, it's absolutely vital that your small business is ranking as highly as possible.

With the right link-building strategy, any small business can rank high through the use of top-quality backlinks.

Link City achieves this by building links for your business from other authoritative and thematically relevant websites. In turn, this will boost the authority of your own site leading to an increase in traffic and an improvement in rankings.

As you know, increased traffic means more exposure and higher revenue. This means our link-building efforts for your small business are guaranteed to enhance your profits.

The Benefits Of Using A Link Building Service Provider for Small Businesses

Now you're up to speed with why your small business needs link-building you'll be wondering how to go about it. Well, we're not going to lie. Link-building takes a lot of time and effort.

Small business owners are very busy people and designing your own link-building strategy will simply be too time-consuming and exhausting. When it comes to link-building it's best to leave it to the pros.

That's where Link City comes in.

Our team is the expert in effective link-building and will enhance the authority of your website. This will drive traffic in high volumes and bump up your sales.

Choosing Link City will not only save you the time and hassle of building links yourself but will also deliver an array of amazing benefits to your small business.

Professional backlinking

Building links yourself can often be a recipe for disaster. It's a surefire way to end up with irrelevant and broken links that can destroy the authority of your business website.

Hiring a link-building service provider means hiring the power of Search Engine Optimization (SEO) experts. We'll build your backlinks the right way to drive more qualified and organic traffic to your site, and push you to the top of SERPs.

Increased conversion rates

More often than not your rankings correspond directly to your business's conversion rates. Having backlinks to other high-authority websites will lead to your website becoming more trusted.

As your website becomes a source of authority amongst your target audience it'll start to quickly climb up the rankings. This is guaranteed to impact the way that your audience views your site and make visitors more likely to convert.

This is important for any business but revenue losses can be even more damaging for small businesses.

Pre-existing relationships

If you own a brick-and-mortar business that's been around for some time then you'll have built up relationships with other local businesses over the years.

In a similar way, we've developed strong relationships with authoritative websites in every industry you can think of. From local organizations to government websites. We've got your high-quality backlinks covered.

The relationships we have also allow us to use effective broken link-building. We'll identify broken links on other websites and get them linked to your site instead.

Our Link Building Process

At Link City, we use our expertise and up-to-date knowledge to deliver an effective link-building campaign for small businesses.

We'll get your website ranking on search engines in just six steps.

Research and analysis

The foundation of any successful link-building strategy is research. That's why we spend a lot of time making sure that our research is exhaustive. This is how we do it:

  • We take a deep dive into everything to do with your business. No stone is left unturned until we fully understand your industry, every page of your website, and what you hope to achieve.
  • We'll then do the same thing to your competitors. Only this time, we'll use that information to make your website rank better than theirs. If they seem to be getting a lot of local links we'll figure out why, and then do it for you.
  • We'll develop a deep understanding of your website and figure out any natural linking opportunities that already exist.


We'll then start building a detailed repertoire of prospective clients for your small business. By developing an understanding of which pages your target audience is most drawn to we'll determine how they engage with your website.


Our link-building strategies involve developing connections with other relevant sites within your niche. This allows us to ensure that your backlinks are coming from sites that are pertinent to your business.

Content production

Link City's SEO writers will create high-quality content that's relevant to your niche and engages your target audience. We'll use the perfect anchor text to link to your website and drive traffic.


We build top-quality backlinks from the most authoritative websites that are relevant to your niche. This pinpoints your target audience and adds authority to your own site. Before long, your site will be one of the most credible within your niche.


Once our link-building efforts for your small business have started it won't be long before you start to see incredible results. Your SERPs rankings will start soaring, your website will start building authority and you'll soon notice a big increase in traffic.

Our Services

Niche Edits

By developing relationships with other site owners we're able to place links into articles that already exist. We do this ethically through outreach to site owners and only choose the most relevant articles to your niche.

Guest Posts

Each of our 3 guest post tiers can help increase your brand's exposure to a receptive audience. By making guest posts for other websites that are relevant to your niche we can engage your target audience and drive them to your site.

Link Building Packages

If you're ready to start building links with the experts then we've got you covered. Our

are designed to give you the campaign your business needs.

Why Choose Us


Take advantage of Link City's expert knowledge in the field of link-building. Building links yourself takes a huge amount of time and if not done properly, can hurt your brand's reputation.

Quality Backlinks

Other link-building services don't care as much about the relevancy and authority of the websites they use to build your backlinks. Link City cares a lot. We only build high-quality backlinks from the best possible websites that are relevant to your niche.


Link City keeps you in the loop every step of the way. We'll keep you up to date with each step of your link-building strategy. Your dedicated account manager will show you exactly how we're pushing your small business to the top of the SERPs.

We get results

Our link-building strategies are proven to get results for small businesses. Link City's customers are always satisfied with the work we do to increase their rankings and help grow their businesses.


Does Google penalize link-building?

Link-building is largely considered to be a white-hat practice. This means that when it's done legitimately there will be no penalties from Google.

We build links for your business in an ethical and safe way that boosts your rankings and doesn't risk Google penalties.

Why shouldn't I build links myself?

If you don't have expert knowledge in link-building then doing it yourself could lead to Google penalties and reputational damage. Effective link-building requires knowledge and skill, so you should always leave it to the pros.

How do you secure Niche Edits ethically?

At Link City, we secure Niche Edits in an ethical way through long-standing relationships and with permission from hosts. This means that there's no risk to your brand's credibility and our Niche Edits will get the best results possible for your small business.

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LinkCity is a subsidiary of the Charlie Delta Group.

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