Link-Building For Startups

Drive traffic and attract investors for your start ups web presence

Blog post by Craig Dewart - published at 11/4/2022

Startup companies are generally businesses or companies in their earliest stages of operation and often do everything they can to get their company's name some recognition.

One of the best ways to go about this is by creating a website and implementing link-building strategies to help improve its ranking. This will help you get more exposure and hopefully attract both clients and investors to your company.

Unfortunately, link-building is much easier said than done, and if you don't already have extensive knowledge of the SEO industry, then you are going to be in for a long, hard slog.

Thankfully, you don't need to make link-building your problem, as there are SEO companies like us at 

 that can do all the hard work to get your website into the top results of search engines.

Why is Link Building Important for Startups?

As we have already mentioned above, startups are normally small companies that are just getting started and generally have high costs and limited revenue.

Paid advertising campaigns are often a great way to get the exposure your startup company needs; however, you will need the capital to consistently pay for an advertising campaign; otherwise, you will lose any traction you have gained once you stop paying.

Using a link-building strategy, on the other hand, can help improve the visibility of your company and website organically, and once you have implemented an effective link-building strategy, you will only need to update it every so often to help you stay ahead of your competitors.

Users are also far more likely to click on a page that they have found organically when conducting a search on Google or a different search engine than an advertisement that has been recommended to them.

As a startup company, building links will also help you rank higher on search engines, which is vital if you own a business that is still in its infancy.

The Benefits Of Using A Link Building Service Provider for Startups

Now that you know why link-building is important for startup companies, you might be wondering if you can implement a link-building strategy on your own without any help.

While going it alone is certainly possible, as the owner of a startup company, there are likely other far more important aspects of your business that you should be focusing on.

Creating a successful link-building strategy can be a long, arduous process if you aren't too sure about what you are doing, and you can end up doing a lot more harm than good in the process.

This is why it is best to leave link-building to the pros at Link City, as we are experts in our field, and we can get your link-building campaign started much sooner, so you can start getting the name of your business out there.

Link-building providers have already established relationships with website owners

A huge part of link-building relies on contacting other websites and asking them if you can create guest posts or niche edit links that link back to your site.

SEO companies like Link City often have relationships with authoritative sites, and these websites will be far more likely to respond to a company that they have a relationship with than a small startup company in their niche.

If you hire an SEO company, they will likely also create quality content for guest posts, which can save you from having to find a writer or write a guest post yourself!

It can prevent you from building toxic links

If you are new to building links, you run the risk of accidentally creating toxic backlinks that could affect your ranking and cause you to be penalized by Google and other search engines.

At Link City, we know what we are doing, so there is no chance of us creating any toxic backlinks for your site, as we only make use of high-quality links from authoritative websites.

Increased conversion rates

As a startup business owner, the main thing you will generally be concerned about is exposure.

Low-quality sites with poor backlinks will not rank; however, if you allow Link City to help by providing your website with high-quality backlinks to high-authority sites, you'll be able to climb the rankings and get the exposure you likely desperately need.

Our Link Building Process

If we've piqued your interest by mentioning how startup companies can benefit from link-building, then you'll likely want to know how we go about this process at Link City.

Research and analysis

If you pay for our services, we'll start off by doing extensive research on your current website, as well as the keywords that are applicable to your niche.

This will help us find relevant websites to create backlinks to, as well as help us figure out how we'll be able to work with your website in its current state to improve your SEO.


Once we have completed our keyword research and found the terms that are most searched for in your niche that are applicable to your website and business, we will begin to look for high-authority websites that will be able to provide your site with backlinks.


Once we have created a list of sites that are relevant to yours and your niche, we will reach out to the website owners and ask them if we can offer them a blog post containing relevant content in exchange for a backlink.

This is what is known as guest posting, and it is an effective method to use when you are trying to build links.

Content production

Once we have found some website owners that are willing to provide a backlink to your website in exchange for valuable content, our content writers will begin to create content that will be relevant to both your niche, the website we are attempting to get a backlink from, and your own website.


Once we have provided the other website with a guest post, we will check to make sure that they have linked back to your website.

We will also contact other websites and use processes like broken link-building to see if any other sites in your niche have broken links in their existing articles that could be replaced with a link to your website.


Once we have completed these steps, you should start to see results, as it will likely improve your website's traffic and ranking by a significant margin.

Our Services

Niche Edits

As we have mentioned above, we can also use

to create backlinks to your website. We currently have 3 tiers to choose from based on the level of domain authority that you are trying to achieve.

Our first tier will provide you with a domain authority score of DA30+, our second tier will provide you with a score of 40+, and our final tier will provide you with a domain authority score of 50+.

Guest Posts


also come in 3 different tiers that are based on the level of domain authority you are trying to reach.

Our first tier will provide you with a domain authority score of DA30+, our second tier will provide you with a domain authority score of 45+, and our third tier will provide you with a score of 50+.

Digital Press Release

Link City can also provide your website and business with a digital press release that we will tailor specifically to your business, which will provide you with a lot of exposure.

Link Building Packages

Link City provides a variety of different link-building packages that will include guest posts, niche edits, and various other link-building techniques to improve your site's ranking.

Why Choose Us


We've been in the link-building game for a long time at Link City, and have a dedicated team that knows what they are doing, so you'll be in safe hands if you choose us to create a link-building strategy for you. We even offer a

that provides you with all the tools you need.

Quality Backlinks

While some other link-building providers may use shady tactics and provide you with dodgy links to help you rank, at Link City, we provide high-quality backlinks that won't get you in trouble with Google or anyone else, for that matter.


One of the reasons we're considered to be the best around is the fact that if you decide to use our services, we'll only be a call or email away!

We get results

Our strategies have proven to get results for all of our clients, so they will surely work for your startup company today.


What is the goal of link-building?

The goal of link-building is to generally increase the ranking of a website on Google and other search engines, as this can improve the visibility of your site and improve organic traffic.

At Link City, we guarantee that we will be able to improve the ranking of your site so that you can get the exposure you need as a startup company.

Can I build links for my site?

While you can technically try to build links to your site, you could technically also replace the engine in a car, so while it is possible, it will probably take you a lot of time, and you will end up making a lot of mistakes. This is why you should leave both of these tasks to the professionals instead!

Is link-building still an effective SEO strategy?

Yes, in fact, link-building is still one of the most important aspects of SEO!

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