SEO Link Building For Photographers

Capture leads with a good link building strategy

Blog post by Craig Dewart - published at 11/4/2022

If you run a photography business, you should already understand the importance of an impressive reputation and a strong network of fellow professionals. Your website is one of the best ways to build a stellar reputation and attract more business.

We've put together a guide on SEO link building for photographers to expand their online presence and grow their businesses.

Why Is Link Building Important For Photographers?

Business owners often underestimate the power of search engine optimization. With the right SEO strategy, you can significantly increase both the quality and quantity of traffic to your site. However, the problem is that most photographers think that SEO is just about keyword research and filling your website with all the relevant ones.

While keywords are important, link building is another important yet frequently overlooked component of SEO strategy. With link building, your photography website can come up more often in organic search results, leading to increased site traffic and more conversions.

The Benefits Of Using A Link Building Service Provider For Photographers

That yearning to get to the top of the search engine results page is understandable, particularly if you understand what that could mean for your business. But that longing for Google search success can easily lead to questionable, incorrect, or ineffective digital marketing decisions.

This is why you should let a service provider handle your SEO optimization and link building campaigns. Here are some of the benefits of using a link building service provider:

Helps you avoid bad links

The last thing your photography business needs is to be linked to an irrelevant website or one that could tarnish your reputation. Because most people don't understand concepts such as bad links and domain authority, they build backlinks without considering the quality of these links.

Link building service providers know exactly how to avoid bad links and where to build quality links so your link building doesn't harm the performance of your web pages.

Gives you more time

As you probably already know, link building and SEO for photographers is a full-time job. The time you spend learning about SEO and trying to craft a link building strategy could be spent editing photos or honing your technique.

The solution? Leave the link building to the experts and reclaim your time!

Relationship building is much easier

Approaching a person who owns a website with a high domain authority can be a daunting task. This is primarily because they constantly receive backlinking requests from businesses looking to improve their search engine rankings.

Link building service providers already have an established network of relevant websites, so precious time won't be wasted on relationship building.

Link Building Opportunities For Photographers

Here are some on and off-site SEO opportunities for a photography website:

Optimize your images

You don't want to lose traffic over having a slow site speed. Ensure the images you upload aren't too high res and have the necessary metadata for Google image search results. If you offer free or stock images, encourage those who use your image to credit you via a link to your website.

Use influencers

This may sound like a headache, but as you already know, many influencers rely on photos to influence their audience. Form relationships with influencers, especially ones with a large following and their own website, take pictures of them or allow them to use your images in exchange for a link to your photography site.

Create and optimize blog post content

Having a well-written blog post on your website creates the perfect opportunity to create backlinks. When building backlinks through blog content, avoid keyword stuffing and make sure you find websites that are directly related to you, such as one that sells cameras.

You should also use Google Analytics to assess audience demographics and tailor your content accordingly.

Use business directories

This could be both online and offline directories. When creating online business listings, provide as much information about your brand as possible and a link to your website. This method is a comparatively stress-free way to climb up SERPs.

Ensure your site works across multiple devices

Mobile-only users are becoming more common nowadays, and depending on your photography niche, you may find more traffic coming in from mobile devices. Search engines tend to favor websites that are usable across a wider variety of devices.

Our Link Building Process

This is how we drive up the SEO ranking of your website:

Research and analysis

All our link building campaigns begin with extensive research, competitor analyses, and a comprehensive assessment of your needs and objectives.


We'll use your best-performing and target pages to search far and wide for potential clients.


After developing a compelling outreach message, we'll use it to approach and secure the most viable prospects.

Content production

Whether it's a guest post or tactical niche edits, our team of experts will ensure that the necessary content is primed for backlinking.


We'll begin implementing the best backlinks, using high-quality websites.


This is when we get you the results you've been seeking. After your strategy is in full effect, you can soon start expecting to be one of the most notable photography websites out there.

Our Services

The quality of our services is one of the many reasons we're one of the most-trusted link building companies. We have two backlink building packages that can improve your photography site's search engine ranking and organic traffic.

Niche edits

It's hard to have a link building campaign and not try your hand at niche edits. 

 are part of a backlink strategy that allows you to increase your website's online presence and general visibility by placing a link within an already-indexed article.

Guest posts

Full disclosure, our content writing team is one of the best. Every 

 we write is guaranteed to be unique, add value, contain relevant keywords, and, most importantly, create many backlinking opportunities.

Why Choose Us?


If you're going to embark on a link building campaign, then you'll need the very best team of SEOs. Link City's team of experts has been in the SEO game for a while now and thus knows all the ins and outs to build successful backlinks.

Quality backlinks

Search engines use backlinks to determine domain authority, so you need backlinks. But there's no point in building backlinks if they don't do their job: increasing organic traffic to your website. We always endeavor to build high-quality backlinks with the most authoritative domains.


For a linking-building campaign to be successful, there has to be frequent communication between the agency and the client. At Link City, we place emphasis on maintaining personable yet highly professional communication throughout the process, so you won't ever find yourself worrying about anything.

We get results

Everyone wants to be at the top of Google search results - and if you partner with us, we can get you there. If you don't believe us, check out our 

 reviews. The more time you waste, the more traffic you lose, so book your 
free strategy call


Does local SEO matter?

Given the nature of the photography business, local SEO is extremely useful for making the most of the people within your area. Always remember that a large portion of Google searches is local. So, you must work on local link building to be at the top of local search results.

Link City can assess your needs and devise the most effective link building strategy so you don't have to.

Are link building service providers affordable?

Compared to hiring an in-house SEO professional, link building service providers are much more affordable, as experienced SEOs can set you back around $74 000 a year. Despite this, many other service providers can be quite pricey, which is why Link City has the 

 money can buy.

The best part about this is that we also offer discounts when you buy from us in bulk.

How do I check how many backlinks are on a page?

Several free websites allow you to check the number of backlinks on a page; Ahrefs is one of the most notable. Even so, checking backlinks can be a cumbersome process. At Link City, we'll manage your link building campaign and handle these stresses for you.

Can I learn SEO for photographers?

Yes, you can indeed learn SEO for photographers. There are many free resources on the internet that can give you a good idea of what SEO entails; however, they won't always tell you everything, and many of them may misinform or confuse you.

If you genuinely want to learn about SEO for photographers, then you should check out our 



Your personal content writers.

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LinkCity is a subsidiary of the Charlie Delta Group.

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