Understand the differences between niche edits and guest posts with our guide.
Link-building is an incredibly important part of SEO, as the authority and number of backlinks your website has will have an effect on your ranking in search engines.
There are a few ways to go about creating a link-building strategy, but in this piece, we'll specifically be discussing whether guest posting or niche edits will be better for the SEO of your website.
At Link City, we offer guest post services as well as niche edit services, so once you decide whether you'll be using either one of these methods or both of them, we'll be able to help you and your website achieve the best ranking on SERPs.
What Is A Guest Post?
Guest posting entails writing valuable content for other relevant sites that are based within your niche in exchange for a backlink to your website.
The reason that they are called guest posts is owing to the fact that when you create a blog post for another website, you essentially become a guest.
Guest post links will generally improve your ranking, especially if the site that is linking back to you has a high level of domain authority in that niche.
Advantages of guest posting
Guest posting, also known as guest blogging, offers a variety of advantages that can help improve many aspects of your site.
Firstly, as mentioned above, if you create a guest post for a relevant website in your niche, and the website owner provides you with a backlink, the algorithm will view your site to be more authoritative, as another authoritative website has linked to it.
Guest posts can also improve your organic traffic, as when users access your guest post sites, they may be impressed by what your website has to offer, which can cause them to make their way back to your website.
Guest posting is, therefore, a great way to get some of your relevant articles to reach the top of Google's Search Results.
Disadvantages of guest posting
While guest posts can offer your own website some great benefits in terms of SEO, they also come with some disadvantages when compared to some of the other link-building methods.
For one, it can be difficult to find sites that will be willing to accept guest posts from your website, especially if they have a particularly high level of domain authority and are ranked near the top of Google Search Results.
It can also take quite a while for your guest posts to become effective and improve your ranking, as search engines will still need to crawl these new pages and index them before the algorithm can rank them.
A guest post link-building strategy can also cost you quite a bit of time and/or money, as you will need to get one of your employees to create the content if they have adequate training, or you may need to outsource a company to do it for you.
Thankfully, our guest post services don't cost all that much here at Link City, so you'll be able to save time and money when you decide to use our services.
What Are Niche Edits?
Niche edits are contextual links that are inserted into existing articles, which means that they can provide your website with high-quality backlinks without new content needing to be created.
If the existing article you're posting a niche edit link into is older and has already been indexed by Google's crawler, then you can begin to see results much sooner than if you were to use a guest post to achieve the same result.
Advantages of niche edits
Niche edits have a large number of advantages if they are used effectively, as they are a quick and easy way to get quality backlinks.
Most website owners are generally keener on the idea of niche edit links, as opposed to guest posts, as they are far less invasive.
As we have mentioned above, if you post niche edit links into older articles, your search ranking will improve much more quickly, as these pages will have already been indexed by Google.
Niche edits are also considered to be far more acceptable than some other less ethical link-building methods, which means there is a far lower chance of your website being penalized by Google and other search engines.
Most importantly, niche edits require far less time and effort than guest posts do, so you'll be able to improve your ranking without needing to find a qualified content writer to create guest posts for you.
Disadvantages of niche edits
While website owners generally prefer niche edits over guest posts, they won't always be crazy about the idea, as they will be providing you with quality backlinks without their websites benefitting all that much in the process.
This means you will need to offer niche edits that link back to the website you are trying to get backlinks from, or you will need to pay the website owner.
Another important aspect of niche edit linking is the fact that you will need to find relevant posts on websites that will relate to your target keyword, which can be difficult if you are in a particularly sparse niche.
Fortunately, Link City has a database of websites in every niche with whom we have a relationship, which means we can quickly and effectively offer your company niche edits.
How Do I Get Guest Posts?
It can sometimes be quite difficult to find guest post opportunities, especially if your website is in a niche that is particularly sparse.
Here are some of the best methods to secure a guest post:
Find the most relevant websites
The most important part of finding places to post guest posts is finding websites that are the most relevant to your website's niche.
Writing a guest post for an authoritative website in another niche will generally not help you rank for the keywords that are relevant to your site and could also get you penalized by Google's algorithm.
Creating guest posts for websites that are similar to yours will encourage more organic traffic to flow to your site.
Look for websites that your competitors are creating guest posts for
Finding websites that have accepted guest posts from your competitors can be highly beneficial for you and your website.
The reason for this is that if a target site is willing to accept content from one of your competitors in exchange for a backlink, then they will likely not be too opposed to the idea of doing the same for you.
Find content gaps
If you notice that one of the sites you wish to obtain a backlink from could benefit from some of your content, then you should contact the website owner and let them know what topics and articles could enhance their website.
By doing this, you won't only be doing them a favor by providing them with valuable content, but you'll also be securing a quality backlink for your own website.
How Do I Get Niche Edits?
There are quite a few ways to acquire niche edit links, but we will only be discussing the methods that won't cost you any money.
Broken link-building is likely one of the best ways to go about getting niche edits, and while it can take up quite a bit of your time, it is basically entirely free.
This method entails trawling websites with a high level of domain authority based on your niche and checking to see if they have any broken links on any of their pages.
If you find broken links, you should contact the site owner and ask them if they'd be willing to replace them with links to your site.
Most website owners will appreciate the fact that you have informed them of their broken links and offered to replace them, and will likely welcome the offer.
Press mention link-building
Press mention link-building is another great free way to get your hands on some extra backlinks.
The process is quite simple, as it entails you looking on the internet to find places where your site has been mentioned but not linked and then asking the site owner to link back to your website.
This is also a transactional process, as these site owners will be improving their own SEO by linking back to you, and you will receive a backlink that could improve your own SEO.
Are Niche Edits Or Guest Posts Better For SEO?
While niche edits seem to require far less effort and work a lot sooner, it can also be quite difficult to find websites that will be willing to link back to your website, so they are not definitively better than guest posts.
Google and other search engines generally prefer you to have diversity when creating backlinks, so using both niche edits and guest blogging can help you achieve the best results.
Why Should You Consider Link City?
At Link City, we offer guest post and niche edit services that can help improve your website's search ranking without you needing to do any of the dirty work.
If you don't believe us, then take a look at what our clients have had to say about us on Trustpilot.
We also offer an affordable Link Blueprint that will provide you with all the tools you need to start ranking higher and get more traffic to your site.
Is guest posting still worth it?
Yes, guest posting is most definitely still worth it, as it can provide you with quality backlinks and bring in some extra organic traffic.
Are niche edits safe?
Yes, niche edits are completely safe if you go about them the right way and get Link City to help you!
What are authority links?
Authoritative links are links to websites that have a high level of domain authority, which, put simply, means that the algorithm "likes" the website.